Read an illustrated history of TheGuardian
gmg - a year in review
Learn about why the Guardian was founded and discover more about our purpose and the values that remain part of our DNA to this day

Trader sale boosts GMG profits; digital success delivers growth in underlying revenues

  • • pre-tax profits of £549.2m
  • • cash and investment fund up to £842.7m
  • • total revenues up to £210.2m
  • • digital revenues up 24% to £69.5m

View Press Release

View GMG's 2014 Annual Report and Financial Statements

We’re making really good progress in terms of our transformation … Now is the time to invest in the brand

Neil Berkett - Chair, GMG

Serving the World

100m users

With over 100 monthly million unique browsers, the Guardian in all its formats is already a destination for a very large global audience. Guardian Australia, launched in May 2013, has become the third most read quality website in the country, attracting over 5 million unique browsers in March 2014. The Guardian’s role in the Edward Snowden revelations further increased the Guardian US’s already-high profile. In August, we migrated all our digital content to one global domain – theguardian.com – in what Google described as the largest domain move ever.

Chief Executive’s Report

Andrew Miller, Chief Executive of Guardian Media Group, highlights the past year’s successes, looks at the challenges that lie ahead and outlines the opportunities GMG now has to move confidently into an investment phase.

Our journalism - in whichever way it is consumed - is the way we will succeed as an organisation

Andrew Miller - Chief Executive, GMG

Opening up a global conversation

Edward Snowdon

Putting readers at the centre of a global digital conversation – providing a platform for everyone – is the simple idea that underpins our commitment to open journalism. This pioneering approach allows our editors, writers and readers to tell stories that give the whole picture. Continue readingContinue reading

We can start to look at the security of the Guardian in perpetuity, which is what the Scott Trust is here to look after

Dame Liz Forgan - Chair, The Scott Trust

Opening up a global conversation

The Guardian is held up as a shining beacon of what journalism should be

Alan Rusbridger - Editor-in-Chief, Guardian News and Media

FGM: Anatomy of a Campaign

In February 2014, the Guardian launched a major campaign to help end Female Genital Mutilation (FGM) in Britain. Within 21 days the campaign had amassed almost 250,000 signatures. The education ministers in England, Scotland and Wales wrote urgent guidance to schools on tackling FGM and the UN Secretary General Ban ki-Moon...Continue readingContinue reading

FGM: Anatomy of a Campaign

Audience

100m users

Combining the Guardian and Observer's independent, open journalism with an innovative approach to product development engages a progressive audience in powerful new ways. Progressives are curious about the world around them and embrace change and technology. They aren’t defined by simple demographics, such as their age or their gender, but rather by their attitudes to the world around them. GNM delivers more progressives to its partners and advertisers than any other UK quality news title, creating a valuable, mainstream audience of highly active consumers.

Tanya Cordrey

We cannot rest on our laurels - we need to better serve our readers' needs all the time

Tanya Cordrey, Chief Digital Officer, Guardian News and Media

Commercial Success

Guardian app

Outstanding journalism has been complemented by an innovative approach to the commercial challenges of the digital age. In February, we launched our branded content and innovation agency, Guardian Labs, with a seven-figure partnership deal with Unilever. Overall, digital revenues grew by 24% to nearly £70 million as theguardian.com broke the 100 million browser barrier in March 2014; and print circulation held up well, bucking the general trend in British newspapers.

This is the time for a brand like ours

David Pemsel - Deputy Chief Executive, Guardian News and Media

Brand partnerships

Unilever

Guardian Labs launched the 'Live Better Challenge' - a groundbreaking collaboration focused on sustainable living, sponsored by Unilever.

Sitting under the Life and Style section, the seven-month campaign provides information and practical tips on how families can live happier...Continue readingContinue reading

Open Ideas

Guardian News & Media launched its own in-house branded content agency - Guardian Labs. The new agency is rooted in the philosophy of ‘Open Ideas’, generating innovative thinking through collaborative content creation with agencies, brands and across Guardian Labs' creative and editorial teams.

The 133-strong Guardian Labs team of strategists, creatives, project managers, designers, editors, video and content specialists, is dedicated to telling compelling brand stories that connect and engage with the progressive and highly influential audiences across the Guardian's print and digital platforms...Continue readingContinue reading

Guardian Labs

Brand partnerships

Unilever

Open Ideas

Global Innovation

US - Rough Trade

#GuardianGreenRoom is an interactive digital lounge housed inside one of the shipping containers that makes up Rough Trade's NYC store, opened late 2013. The digital lounge is where the Guardian's independent journalism comes to life through an immersive and interactive experience.

#GuardianGreenRoom is located on Rough Trade NYC's second floor mezzanine and serves as an in-store...Continue readingContinue reading

Australia - Discover culture

Discover Culture is an exciting and innovative destination hosted within Guardian Australia's Culture section. Accessible from anywhere in the world, it helps institutions and brands bring people closer to Australia's myriad of opportunities to engage with culture and the arts.

The platform allows readers to discover, review, plan, book, discuss and share their cultural calendar, while each participating institution has a dedicated section with bespoke content and resources to build awareness of its activities and ultimately encourage more visits...Continue readingContinue reading

US - Rough Trade

Australia - Discover culture

Our people and culture

Volunteering Week

Our Volunteering Week initiative celebrates its fifth birthday this year. It is an integral part of our ongoing community partnering programme. Our partners are charities and other organisations that we are committed to supporting in the long term, so the relationships with them... Continue readingContinue reading

Putting the user at the heart of our product innovation

Highlights from Guardian News & Media's volunteering week 2014. More than 250 staff took part in activities with community partners in London, Manchester and New York.

I think it's really rewarding to help the people here and see how much it means

2014 Guardian Volunteering Week participant

Our people and culture

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Read an illustrated history of the Guardian frame-by-frame

Learn about why the Guardian was founded and discover more about our purpose and the values that remain part of our DNA to this day

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